...or are they?
Just a quick thought on the newly announced title, Indiana Jones and the Kingdom of the Crystal Skull.
Sure doesn't sound as big as a temple of doom or a last crusade, but the more I think about the title, the more brilliant it becomes. Not on its own merits (though if it seems smaller in scope, at least there's some nice alliteration going on). I mean strategically.
It's about managing expectations. When the movie is released, it may or may not be good enough to justify having waited 19 years for it, but I'm almost sure it will be good enough to vault over the low bar set by its goofy, small-ish title.
Somehow, I don't see next summer's John Rambo having the same problem to solve.